Resources Library by ANA

Understanding the hotel guest

The paper reveals the importance of the individual business traveller as the hotel choice decision maker; the 'satisfier' nature of hotel buying with guests' aiming to minimise the risks they take when buying a hotel room; the strong influence of...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Crispian Tarrant

April 5, 1988

Diminishing political participation

Statistics show that political participation in Switzerland, as in many other Western countries, is constantly decreasing. A first analysis has shown, that certain segments of the population are much less participating in polls than others,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

June 18, 1980

A segmentation study of the market for foundation garments

The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: H. Hargreaves, R. C. Roberts

December 4, 1974

Practical uses of multidimensional techniques in marketing

The paper commences with a brief discussion of the factors which influence the use of multidimensional techniques in market segmentation studies, and the required conditions for successful use of them. An example is quoted from the magazine field,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Derek C. Martin

June 15, 1972

The significance of segmentation

If we are going to be successful in our marketing it is necessary to achieve certain standards of profitability. The further removed the customer is from the producing company, the more difficult it is to promote products and services to him without...

Catalogue: The European Marketing Research Review 1972

Author: J. D. Waterworth

June 15, 1972

Segmentation and typology: An appraisal

As stated in the programme, the aim of this Seminar was to illustrate and discuss recent trends and experiences in segmentation and taxonomic techniques.

Catalogue: Seminar 1972: Segmentation And Typology

Author: Gabriele Morello

June 15, 1972

Some observations on the seminar

Two problems were not satisfactorily dealt with. The first is, "How do you sell the sophisticated techniques of segmentation and typology to management?" The best suggestion came from John Knecht. "You get an American professor to sell for you." The...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Peter Sampson

June 15, 1972

The differing promotional requirements of consultants, hospital doctors and GPs

This study sets out to define some of the major differences between general practitioners, consultants and hospital doctors - differences in work load, environment, and level of medicine practised. Their approach to product selection is examined, and...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Authors: F. W. Riley, S. Seltzer

June 15, 1970

Segmentation of doctors types

I shall try and start by illustrating some of the internal pressures among our marketing staff; which led to the decision to use data processing and the computer for analysis of basic information about the group of people who constitute our...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Authors: D. C. Wren, Ian Jarvis

June 15, 1970